Saloni Anand, the founder of Traya, India’s pioneering hair loss solutions brand, has been honored with the SheThePeople’s Digital Women Award 2024 in the E-Commerce category. Anand’s brand is transforming the way India addresses hair loss, offering an internal, scientifically-backed approach to treatment.
Traya stands out by identifying the root causes of hair loss and providing a comprehensive, personalized treatment model. With the growing concern of hair loss affecting millions in India, the brand offers a unique solution that combines the power of three sciences—Ayurveda, Nutrition, and Dermatology. Customers can take a free hair test to understand the underlying causes of their hair loss, such as stress, hormonal imbalances, or nutritional deficiencies.
To date, more than 800,000 customers have used Traya’s services, with an impressive 93% reporting positive results. The brand’s growth is further supported by strong partnerships with major e-commerce platforms such as Nykaa, Flipkart, and Amazon. In an exclusive interview with SheThePeople, Saloni Anand shared her journey, the challenges of the Indian market, and her vision for the future.
Interview Highlights with Saloni Anand
What role do you play at Traya, and what drives you towards this goal?
“I’m the Co-founder of Traya. My journey began when I, as an Engineer and MBA graduate, developed a solution for my husband’s premature hair loss. This led me to create Traya, combining Ayurveda, Nutrition, and Dermatology to develop India’s first health-tech brand focused on hair fall solutions.”
Saloni’s expertise in marketing and business has been instrumental in Traya’s rapid growth. The brand has served over 800,000 customers, expanded its workforce to 760 employees, and built a robust distribution network. Technology has played a pivotal role in Traya’s success, particularly with its AI-powered Hair Test, which helps diagnose the causes of hair loss.
Through social media, influencer collaborations, and targeted content, Traya has built strong customer relationships. The launch of the Traya mobile app in March 2023 saw it quickly climb to the 7th position in the health category on the Play Store. Personalized customer support, including the use of chatbots, further enhances user engagement, creating an adaptable and customer-centric experience.
How do you envision your future with Traya?
“The hair solutions market in India faces a significant challenge. There are only 12,000 dermatologists available to serve 150 million people struggling with hair loss. Traya aims to fill this gap by providing doctor-backed, accessible solutions with sustainable results. We envision Traya becoming synonymous with effective hair fall solutions, empowering young India to regain their confidence.”
While Traya initially focused on male hair loss, the brand has expanded to address female hair issues, particularly those caused by PCOS, menopause, and postpartum hair loss. The Santulan range, a herbal formulation, helps balance hormones, support reproductive health, and improve mental well-being for women over 30.
Looking ahead, Traya plans to increase its presence in non-metro markets, invest further in research and development, and eventually expand internationally. Traya’s goal is to revolutionize the hair care industry, offering accessible and innovative solutions that improve lives and build confidence.
What makes Traya different from others in the industry?
Traya’s approach is based on understanding the root causes of hair problems. Using a combination of Ayurveda, Dermatology, and Nutrition, the brand’s treatments are personalized and backed by medical expertise. During the pandemic, Traya launched an AI-powered hair test that diagnoses factors such as stress, hormonal imbalances, and nutritional deficiencies.
The company also prioritizes customer data security with its in-house CRM system. Traya’s collaboration with dermatologists, nutritionists, and Ayurvedic experts ensures that all treatments are safe and effective. To ensure consistent progress, each customer is assigned a dedicated hair coach to guide them through their treatment journey. With a 93% success rate, Traya has successfully transformed the hair health of over 800,000 customers.
What challenges did you face on your journey?
One of the key challenges Traya faces is overcoming misconceptions about hair loss, particularly the belief that it is solely caused by genetics or stress. Despite advancements in technology, many people in India still favor traditional remedies over scientifically-backed solutions. Additionally, there is a tendency among some to delay treatment, often due to a lack of prioritization of health and wellness.
A recent study highlighted that individuals aged 21-25 often neglect early signs of hair loss, resulting in progression from Stage 1 to Stage 2 on the Norwood Hair Loss Scale. Traya is addressing this issue by focusing on consumer education and clear communication. The brand’s hair coach framework ensures that customers receive timely guidance and personalized treatment plans to help them achieve effective results.
Conclusion
Traya’s success lies in its innovative approach to hair loss treatment, combining ancient wisdom with modern science. With a focus on personalized care, cutting-edge technology, and a commitment to customer education, Traya is set to reshape the hair solutions landscape in India and beyond. Saloni Anand’s vision continues to inspire, driving the brand forward as it empowers individuals to regain their confidence and take control of their hair health.
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