Dubai, United Arab Emirates—Awrad Hair Care Center is celebrating a significant achievement, with over 6,000 clients benefiting from its innovative hair loss solution known as the Micro Point technique. This non-surgical approach offers effective solutions for maintaining hair health and beauty. Looking ahead, the company plans to expand its services into Qatar and Saudi Arabia.
Awrad Hair Care Center provides hair care solutions for both men and women across the Gulf Cooperation Council (GCC), Europe, and the Middle East. The Micro Point technique has emerged as its leading solution for those experiencing hair loss or seeking to enhance their hair’s length and thickness. This method is a modern alternative to traditional hair treatments and focuses on restoring and improving hair without surgery.
The Micro Point procedure typically takes between 10 to 18 hours, spread over two days, and delivers immediate results. Clients appreciate this quick turnaround time, especially in today’s fast-paced world.
The technique involves creating new hair roots without surgical procedures or direct contact with the skin. Unique methods, such as providing unlimited volume, ensure a natural appearance that blends seamlessly with existing hair. A meticulous preparation process, which takes about a month, uses natural hair in a handmade approach, ensuring a pain-free experience that allows clients to maintain their daily routines.
Kianoosh Rahmani, the founder of Awrad Hair Care Center and inventor of the Micro Point technique, explained, “Consumers are becoming more selective about the brands they trust, especially for their hair. Our approach merges natural ingredients with the latest scientific advancements, ensuring high standards. We’re confident our customers will notice and appreciate the difference.”
Rahmani’s journey into hair replacement began in 1987 after he witnessed many individuals suffer hair loss due to conditions like alopecia and chemotherapy. His commitment to finding a better solution led to the development of the Micro Point technique, which serves not only those experiencing hair loss but also individuals looking to enhance their beauty or recover from serious health treatments.
Versatile and Long-Lasting Benefits
The Micro Point technique offers numerous advantages for clients aged 17 and older. It allows for various styling and coloring options, giving clients the freedom to express their personal style. They can engage in regular activities, such as swimming and exercising, without restrictions.
A notable benefit of the Micro Point technique is its compatibility with other hair treatments after application. Unlike traditional hair extensions or surgical methods, it offers abundant volume and coverage without the need for shaving, tape, or harsh chemicals. This significantly reduces the risk of allergies and irritation. The technique also promotes scalp health by allowing proper breathing and water penetration.
Clients have reported transformations from dry to healthy, shiny hair, achieving optimal results while enjoying a lightweight volume. They can wash their hair with any shampoo, and those observing Islamic practices can also perform ritual ablutions (wudu) without issues.
“We’re thrilled to continue our journey, which reflects years of dedication and development,” said consultant manager Lida Tajik. “Our goal is to provide high-quality, effective techniques that enhance the natural beauty of hair.”
Plans for Expansion and Franchises
Founded in 1993 in Paris, Awrad Hair Care Center operates three branches in France, Iran, and the UAE. It is one of only three centers globally with a Copyrighted Concept for hair replacement solutions and the only one in the GCC. To date, it has served over 50,000 clients.
The company’s dedication to quality has earned recognition from various media outlets and during the Beauty World exhibition. Building on this success, Awrad Hair Care Center aims to expand into Qatar and Saudi Arabia within the next year.
“Expanding into new regions allows us to share our proven solutions with a larger audience,” said Rahmani. “We are committed to enhancing hair health and boosting self-confidence for more individuals.”
Additionally, Awrad Hair Care Center is offering franchise opportunities to local entrepreneurs, allowing for further reach and impact. Rahmani noted, “The Micro Point technique has helped thousands of men and women rediscover their beauty. Through franchising, we aim to reach millions more. We invite entrepreneurs with resources, operational skills, and business insight to join us in expanding our mission.”
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