Lindsay Lohan, known for her roles as lively twin sisters in Parent Trap and as a popular high school student in Mean Girls, showcases her acting versatility. Now, she is also highlighting her hairstyling skills.
Nexxus has chosen Lohan, who recently became a mother, for its new campaign called “The Style Swap.” In this campaign, Lohan draws inspiration from her most famous characters to create different hairstyles. She aims to demonstrate the variety offered by Nexxus’s Styling Line.
“I incorporate all the tips and tricks I’ve learned in my career into my daily life. I often use my favorite past looks for inspiration,” Lohan explained. “Working with Nexxus on ‘The Style Swap’ has been a lot of fun. The twins have always been special to me. I consider this a little love letter to my fans. They have made these characters memorable for me over the years. This collaboration allows me to show them how hair can be a creative way to express yourself!”
The Styling Line features Styleprotect technology, which includes custom formulas with active ingredients designed to protect hair. This line launched earlier this year.
“It has been amazing to partner with Lindsay to bring this concept to life,” said Jessica Grigoriou, head of beauty marketing and hair care at Unilever North America. “Whether on screen or at events, she embodies the idea of a ‘style icon.’ ‘The Style Swap’ allows us to draw inspiration from some of Lindsay’s most iconic characters, each with their unique style. It’s a great way to show how our Styling Line can help people create various looks and transform into whoever they want to be.”
You Might Be Interested In