Concord, California, September 17, 2024 — Innersense Organic Beauty, a leading clean hair care brand, is set to make its mark in Asia through a strategic partnership with Mash Beauty Lab. This alliance, named Innersense Asia, will see the brand’s products featured in luxury and specialty retail stores, as well as professional salons and spas across the continent. This move is in response to the increasing global demand for high-quality, clean hair care products, and it will extend Innersense’s reach to over 20,000 locations in more than 30 countries.
Greg Starkman, Founder and CEO of Innersense Organic Beauty, said, “Our global expansion is a reflection of our dedication to providing clean, pure, and sustainable beauty products. Our mission is to inspire beauty and promote wellness. We are excited to partner with Mash Beauty Lab to bring our products to a broader audience in Southeast Asia. We are eager to introduce our organic offerings to the Asian market and aim to make a positive difference.”
Yoko Toyoyama, President of Mash Beauty Lab, commented, “Innersense Organic Beauty has made a significant impact in Western hair salons. I share their commitment to a positive environmental impact and am excited to work with a brand that pushes the boundaries of clean beauty.”
Since its first international distribution in the UK in October 2018, Innersense Organic Beauty has garnered attention worldwide. The brand is known for its high-quality products, effectiveness, self-care focus, ingredient transparency, and inclusiveness, which appeal to professionals and consumers seeking cleaner beauty routines.
About Innersense Organic Beauty:
Innersense Organic Beauty, founded by stylists Greg and Joanne Starkman, creates safe and effective hair care products suitable for all hair types. The brand avoids harmful ingredients like phthalates and is a Certified B Corp, committing to social and environmental responsibility. Their product range is designed to be a self-care ritual, supporting individual hair care needs and promoting a sustainable future.
About Mash Holdings:
Established in 2012 and headquartered in Tokyo, Mash Holdings, operating as Mash Beauty Lab, has a diverse portfolio including fashion, beauty, food, design, e-commerce, and licensing. The company values innovation and happiness, aiming to transform ideas into reality and bring joy to people. Mash Holdings is dedicated to sustainability and is known for its efforts to innovate and revolutionize the industry, aligning with modern consumer values that prioritize social impact and environmental consciousness.