Beyoncé Knowles-Carter’s haircare brand, Cécred, has introduced a new product aimed at enhancing hair volume. The product, named Restoring Hair and Edge Drops, is designed to bolster hair density.
This innovative offering combines laboratory-tested technology with ingredients that promote hair length retention and strength. The daily use serum has been clinically tested and is proven to increase hair density by 1.5 times, resulting in visibly fuller and healthier hair.
The serum includes biopeptide-5, a proprietary blend of peptides that are known to improve hair density and support a healthy hair growth cycle. It also contains a patent-pending bioactive keratin ferment, fermented rice, biotin, rose, and ginger.
In celebration of the new product launch, Cécred is set to host its first consumer event, the Cécred Newsstand, in SoHo, New York City, on September 14th. The exact location of the event will be revealed at 8 am ET on the day of the event via Cécred’s Instagram account.