DENVER, Sept. 8, 2024 /PRNewswire-PRWeb/ — Sola Salons, the largest salon suite concept for independent beauty professionals globally, made a notable return to New York Fashion Week. On September 7th, Sola Salons served as the official hair sponsor for alice + olivia’s Spring/Summer 2025 (SS25) presentation.
In celebration of its 20th anniversary, Sola Salons enlisted 27 independent beauty professionals to collaborate with Matthew Curtis, lead hairstylist for alice + olivia. Together, they crafted unique hairstyles that highlighted the spring collection’s vibrant and innovative designs.
Ben Jones, Chief Executive Officer of Sola Salons, expressed his enthusiasm about the partnership. “Returning as alice + olivia’s preferred hair sponsor, following our debut last year, is an honor. This collaboration underscores our shared dedication to excellence and creativity,” said Jones. “We are committed to providing valuable opportunities for our community of 20,000 independent beauty professionals through education, mentorship, and advanced training. This helps them enhance their skills and advance their careers.”
The selected Sola Salons professionals who contributed to the SS25 presentation include Brea Retic, Amanda Brown, Courtney Warda, Anna Vecchi Smith, Cuyler Engram, Joey Figueiredo, Deena Vecchio, Tina McPherson, Jeannette Serino, Vannora Hawkins, Ashley Lantz, Kimberly Rohloff, Kimberly Slemaker, Sarah Cunningham, Abbey Rogers, Lupita Kiebasa, Sonia Contreras, Saniyyah Sahar Griffin, Anthony De Los Santos, Nery Caldera, Tiffani Beste, Amber Guarino, Rayven Nicole, Shannon Stish, Danielle Garay, Denia Carter, and Patty Compehos.
Stacey Bendet, Founder and Designer of alice + olivia, praised the collaboration: “This season’s hairstyles are truly artful. Working with Sola Salons and lead stylist Matthew Curtis, we crafted intricate braided buns, adorned with mini flowers, hair jewels, lace appliqués, and oversized scrunchies, each style meticulously designed to complement the elegant outfits and embroideries in our spring collection.”
For the SS25 presentation, Sola Salons partnered with Briogeo as the official hair product sponsor and GHD Hair as the official hair tool partner.
Matthew Curtis, lead hairstylist for the SS25 presentation, reflected on the experience: “Collaborating with Sola Salons’ top beauty professionals to create unique looks for alice + olivia’s SS25 presentation is always a privilege. New York Fashion Week represents the pinnacle of the beauty industry, and innovative brands like Sola Salons play a crucial role in opening doors for independent beauty professionals.”