READING, PA — OCOA, a luxury curly hair care brand based in Pennsylvania, has made a significant debut at Urban Outfitters. This marks a historic moment as OCOA becomes the first Pennsylvania-based curly hair care line to be featured at the renowned Philadelphia retailer.
OCOA aims to celebrate the natural beauty of curly hair by using ingredients inspired by the Dominican Republic. The brand’s products are designed to empower individuals to embrace their curls with confidence.
“We are thrilled to partner with Urban Outfitters for our major online expansion,” said Nicol Varona Cancelmo, Co-founder of OCOA. “This partnership allows us to introduce our Dominican-inspired curly hair care products to a larger audience. With the back-to-school season approaching, it’s an ideal time for students and families to explore products that cater specifically to curly hair needs.”
The launch features OCOA’s flagship collection, which includes the Hydrating Curl Cream, Defining Styling Gel, Curl Care Shampoo, and Curl Care Conditioner. These products are enriched with natural ingredients like mango butter, marula oil, avocado oil, and aloe vera, known for their moisturizing and nourishing properties. This collaboration with Urban Outfitters provides OCOA with an expanded platform to connect with customers seeking effective solutions that celebrate both their hair texture and cultural heritage.