Conair and Scünci are bringing a touch of magic to their latest collaboration, unveiling new hair care and accessory collections inspired by the upcoming film adaptation of “Wicked,” set to premiere on November 22.
The collections include a range of scrunchies, brushes, headbands, and bows, all designed with elements that reflect the film’s two main characters: Elphaba, portrayed by Cynthia Erivo, and Glinda, played by Ariana Grande. The pink and gold items in the collection are designed to capture the essence of Glinda, while the green and black pieces are inspired by Elphaba.
“We were excited to partner with ‘Wicked’ because it offered a beautiful color story for our products,” said Sarah Phan, vice president of marketing for Conair and Scünci, in an interview with WWD. “The Elphaba line features dark, forest greens, while the Glinda collection showcases soft, neutral pinks. Our product team is always ahead of trends, so we made sure to include items that would elevate our customers’ everyday hair care.”
Phan emphasized the brands’ commitment to creativity and innovation, stating, “We seek partners who share our enthusiasm for using our brands’ creativity and technology to deliver unique experiences to our loyal customers. The ‘Wicked’ film is the perfect opportunity to do just that, with a bit of magic included.”
The ‘Wicked’ x Conair and ‘Wicked’ x Scünci collections offer a wide range of products that can be integrated into any hair care routine, from styling to sleep, Phan added. “This collection will leave you feeling enchanted throughout the day.”
As the fall movie season approaches, these collections are designed with fans of both the musical and the film in mind. “Whether you’re an Elphaba who loves iridescent emeralds or a Glinda who is drawn to soft pinks—or a bit of both—this collection has something for everyone,” Phan concluded.