Tsubaki Hair Products, renowned for its luxurious and innovative hair care solutions, has announced an exciting new partnership with DoubleWoot Fashion House, a leader in high fashion and contemporary style. This collaboration, named “City of Tsubaki,” will run from August 1 to October 31, aiming to celebrate the confidence and elegance of modern women.
Combining Tsubaki’s expertise in hair health and beauty with Doublewoot’s cutting-edge fashion design, the collaboration promises to deliver a unique experience. Frederick Ng, General Manager of Tsubaki Hair Products, expressed enthusiasm about the partnership, stating, “We are excited to partner with Doublewoot Fashion House to create a unique and luxurious experience for our customers.” Helen Toi of Doublewoot Fashion House added, “This collaboration embodies the essence of both brands—celebrating beauty, confidence, and style.”
Under the tagline “Beauty Crush in Power of Camellia,” the campaign will highlight the unique fusion of Tsubaki’s hair care expertise and Doublewoot’s fashion innovation. Central to this collaboration is the Tsubaki x Doublewoot Kirei Curated Collection, a specially tailored fashion line that reflects the essence of Tsubaki’s product ranges. Each piece in the collection is designed to complement special moments in a woman’s life, whether it’s evening gowns, work suits for empowerment, casual attire for daily occasions, or after-party dresses.
The Kirei Curated Collection will be available until August 2024, offering a diverse range of options to enrich the lives of women with elegance and style.
Tsubaki’s Hair Care Ranges
Moist & Repair: A customer favorite, this range is designed for dry and frizzy hair, offering moisture, manageability, and a rich shine.
NEW Cool & Repair: Launched this year, this range targets oily and damaged hair, providing a refreshing and cooling sensation. It features a Damage Sensor Function that repairs damaged areas from the surface to the roots, using golden repair ingredients like camellia oil, royal jelly, and soy protein.
Volume & Repair: Tailored for flat and lifeless hair, this range adds volume and shine while keeping hair light and airy.
Premium EX Intensive Repair: Ideal for intensively damaged hair, this range uses the first Ionic Repair Function to transform dry, dull hair into smooth, glossy, salon-quality hair with no waiting time. It also includes signature golden repair ingredients.
Doublewoot will also unveil a special fashion line inspired by Tsubaki’s philosophy of natural beauty and elegance. This collection will feature sleek and sophisticated designs that enhance the beauty of well-nourished, healthy hair, ensuring that women not only look their best but also feel their best.
The Unique Power of Tsubaki
Tsubaki’s products deliver Japanese salon-quality hair care with zero waiting time, harnessing the power of Camellia oil—one of Japan’s best-kept beauty secrets. Advanced Damage Sensor Functions and golden repair ingredients like camellia oil, royal jelly, and soy protein are key to repairing and nourishing hair from the surface to deep within the roots, ensuring intense repair, moisture, and shine.