Great Many, a New York City-based startup, has successfully completed its oversubscribed pre-seed funding round, securing $3.6 million—well above its initial $3 million target. This funding will be used to advance the company’s hair growth solutions and telehealth services, aiming to transform the $8.5 billion global hair restoration market with accessible, science-backed treatments.
The funding round was led by BrandProject and included contributions from Midnight Venture Partners, Tonic Ventures, and several angel investors such as BondVet Co-founder Lukas Keindl and SoulCycle Co-founder Elizabeth Cutler.
Founded by Michael Pollak, co-founder of Heyday, and StLeve Klebanow, a former Estée Lauder executive, Great Many is focused on providing personalized, accessible hair loss solutions. Their first growth studio, which opened in June 2024 in New York’s NoHo neighborhood, offers targeted treatments and products designed to help manage hair loss.
The hair growth market has seen increasing consumer interest for effective, evidence-based solutions. Pollak and Klebanow highlighted, “In the last decade, skincare and aesthetic treatments have become more accessible through various new concepts, from facial shops to med spas to cosmetic dermatology offices. We understand how much hair matters to people, yet the space remains confusing, filled with myths, and lacking high-touch solutions.”
Impact on the Beauty Industry
Great Many’s developments are particularly relevant to cosmetics and personal care manufacturers. The company’s approach aligns with a growing trend towards specialized, science-backed hair care solutions, creating opportunities for collaboration in ingredient supply, formulation development, and treatment technologies.
Great Many’s product line includes the GrowthFactor Formula, featuring GreaterThan Shampoo, GreaterThan Conditioner, RootSupport Densifying Serum, and RootReset Scalp Treatment. Priced between $34 and $49, these products are designed to support scalp and follicle health while promoting hair growth, meeting consumer preferences for effective, transparent ingredient formulations.
Andrew Black, Founder and Managing Partner of BrandProject, commented, “Hair loss is a deeply personal issue that affects identity, yet the market is flooded with overpromising products that often disappoint consumers. Great Many offers a holistic solution, combining science-backed products and in-studio treatments supported by top medical hair experts.”
Market Size and Competition
The global hair restoration market, valued at approximately $8.5 billion in 2023, is projected to grow at a compound annual growth rate (CAGR) of 6.5% through 2030, according to Grand View Research. This growth presents significant opportunities for companies like Great Many, which combine innovative products with comprehensive service models.
Great Many faces competition from established players like Bosley and Hair Club, which focus on surgical solutions and hair transplant services. However, Great Many distinguishes itself with a focus on non-surgical treatments and holistic hair health, appealing to those seeking less invasive options.
Additionally, companies like Hims & Hers and Keeps have gained traction with online telehealth consultations and prescription treatments. Great Many’s combination of in-person consultations, advanced PRP treatments, and a proprietary product line positions it as a hybrid model that could disrupt the market.
Lukas Keindl, Co-founder of BondVet and an investor in Great Many, stated, “PRP treatments, and future treatments Great Many will offer, will be life-changing for many men and women in NYC and across the country.” This emphasis on evidence-based, minimally invasive treatments may help Great Many carve out a niche in the competitive landscape.
Innovative Hair Growth Treatments
Great Many’s in-studio services include advanced treatments like Plasma Hair Restoration (PRP), a non-surgical procedure using platelet-rich plasma to stimulate hair growth. PRP is gaining popularity as a clinically proven hair restoration method. Great Many’s pricing, under $2,000 for three sessions, could set a new competitive standard in the industry.
The accessibility of these treatments may boost consumer interest in advanced hair growth solutions and drive demand for high-quality ingredients and devices.
Expansion and Market Influence
With its successful funding round, Great Many plans to expand beyond New York City. The company’s telehealth platform will facilitate remote consultations and access to prescription hair growth treatments nationwide. This expansion presents an opportunity for cosmetics and personal care manufacturers to explore new distribution channels and direct-to-consumer models.
“Great Many is here to change the narrative around hair loss with their holistic, one-stop-shop solution for comprehensive, science-backed products and in-studio treatments,” said Black.
The growth of companies like Great Many highlights the importance of innovation, ingredient transparency, and adapting to emerging consumer demands in the hair growth market. Industry stakeholders will need to respond effectively to these trends to stay competitive.