WOW Skin Science, a leading name in beauty and wellness, has unveiled its latest product: the Onion + Collagen Anti-Hair Fall range. This new line aims to tackle the common issue of increased hair fall during the monsoon season. By combining collagen with its established onion-based formula, WOW Skin Science enhances its haircare offerings and strengthens its position in the market.
Consumer trials of the new formulation have shown promising results, with a notable reduction in hair fall within just two weeks. This innovative product is the first in India to integrate natural onion with collagen, blending natural and scientific elements for effective hair fall control.
The revamped WOW Onion + Collagen range takes a dual-action approach: the onion strengthens hair roots, while collagen creates a protective layer on hair strands. This combination helps prevent dryness, repair damage, and improve hair texture, offering superior hair fall control and a silky finish. It sets a new benchmark in the rapidly expanding onion haircare sector.
Manish Chowdhary, co-founder of WOW Skin Science, commented on the launch, saying, “We recognize that today’s consumers demand advanced solutions. Our new Onion + Collagen range exemplifies our commitment to ‘Activated Naturals,’ merging natural ingredients with active components for outstanding results. As the first in India to combine collagen with onion for hair fall treatment, we believe this breakthrough formulation will redefine standards in the haircare industry.”
To promote the launch and increase awareness of collagen in haircare, WOW Skin Science is rolling out a comprehensive media campaign. The campaign features a new digital commercial starring Urvi Singh, known for her role in Kota Factory. The ad highlights the tagline ‘Hair Fall ke liye OG nahi, OC,’ portraying onion as the Original Gangster (OG) of hair fall control, now enhanced by collagen (OC) as the ultimate solution.
With its new Onion + Collagen range, WOW Skin Science is set to revolutionize the hair care landscape, offering a modern remedy to persistent hair fall issues, especially during the monsoon season. The range is available through various e-commerce platforms and retail stores, making it widely accessible to consumers across the country.