This season has been marked by success for Deadpool & Wolverine, and the spotlight extends beyond Ryan Reynolds, the star of the superhero film. His wife, Blake Lively, has been a steadfast supporter during the promotions, but she is also making headlines with her own achievements. The Hollywood actress has officially launched her new hair care brand, Blake Brown. After teasing the news earlier this week, Lively made the announcement on Instagram today.
In her post, she revealed that Blake Brown, a project seven years in the making, will be available for purchase starting August 4, 2024. Lively shared that her hair has always been a significant part of her identity, describing it as her “longest companion” and expressing her excitement to share her hair care secrets with the world.
Blake Brown features a range of hair care products, including shampoos, conditioners, and treatments. The product line includes a Fundamental Nourishing Shampoo and its matching mask, a Fundamental Strengthening Shampoo and its mask, a multitasking leave-in potion, dry shampoo, mousse, and a pre-shampoo mask. Notably, there is no conditioner in the range, as Lively believes it is unnecessary, according to her interview with Vogue US.
The products come in various stylish packages, including aluminum roll-up tubes and honeycomb-structured jars with wooden lids, all in metallic hues like copper and gold, with an embossed logo. Lively also noted that while her brand prominently features her first name, the “Brown” in Blake Brown is her father’s surname, which he adopted when he married her mother, Elaine Lively, in 1979.