COOLIDGE, Ariz. – Bright Innovation Labs, North America’s largest manufacturer of powder and cream bleach products for personal care and beauty, has announced a major expansion of its manufacturing facility in Coolidge, Arizona. The expansion is driven by recent innovations and new partnerships with North American and European customers, as well as their growing market demands.
Josh Kirschbaum, the company’s newly appointed CEO, expressed excitement about the project, saying, “This expansion in Arizona is part of our larger strategy to support Bright’s leadership in the North American haircare market. Our investments are centered on enhancing safety, research and development, and our commitment to environmental sustainability. These efforts will help us continue to lead the way for top global and emerging brands across North America, Europe, and Asia for many years.”
Bright Innovation Labs, headquartered in New Albany, Ohio, is a leader in manufacturing personal care products, including hair care, skin care, and personal fragrances, in both liquid and powder forms. Among its offerings are hair bleach, creams, shampoos, and fine fragrances. The Coolidge facility, a state-of-the-art plant, is recognized globally as a top producer of highly reactive powder and cream bleaches used in the haircare and hair color industries.
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