If you’re in New York City and have spotted colorful buzzcuts on the subway, there’s a fun reason behind it. Candy Crush, the popular mobile game, has launched a Halloween campaign to promote its sequel, Candy Crush Saga. The campaign features free hair makeovers.
On October 31, Candy Crush will take over the Exhibit Salon in Greenpoint, Brooklyn, from 10 a.m. to 6 p.m. Visitors can book complimentary hair styling appointments inspired by the colorful candies seen in the game.
With over five billion downloads, Candy Crush has entertained players worldwide for nearly 12 years. This campaign encourages users to “embrace their Candy Crush pride in full color.” If you’re interested, you can reserve your spot at Exhibit Salon through Vagaro’s website. Additionally, Candy Crush will donate proceeds from this event to Hair We Share, a non-profit organization that offers hair services to those in need across the U.S.
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