HoMedics is set to launch a new entry-level hair care brand called Salon British Brands (SBB) this November through Kmart.
The new brand aims to add style and glamour to busy routines with its professional salon-grade tools. These tools are designed for ease of use and are equipped with features that provide lasting results without damaging hair. They include variable heat and temperature controls, which help enhance shine, body, and softness, thanks to the infusion of Macadamia and Argan oil.
One of the key products is the Big Blowout 2200W hair dryer. This dryer features a lightweight, high-torque DC motor that represents the next generation of hair care technology. It also includes ceramic and ionic conditioning, a smoothing nozzle, four heat settings, two speed settings, a cool shot option, and an easy-to-clean removable filter.
Another product, the 1200W 2-in-1 blow-dry styler, serves multiple functions. It can dry, smooth, detangle, and style hair simultaneously. This tool features flexible bristles, three heat and speed settings, a flexible swivel cable, and a removable filter for easy cleaning.
The Ceramic Straightener is designed for quick styling. It has an ultra-fast PTC heater that allows for one-stroke styling and effective heat recovery. Its digital variable heat settings range from 130°C to 230°C. The straightener is lightweight and has smooth floating ceramic ionic plates. It also includes an auto shut-off feature that activates after 60 minutes of inactivity.
Lastly, the 25mm Triple Barrel Ceramic Waver offers similar advanced technology. It features an ultra-fast PTC heater and digital variable heat settings with temperatures ranging from 120°C to 210°C. This product comes with a heat-resistant glove, a flexible swivel cable, and an automatic shut-off feature after 60 minutes of non-use.
With these new products, HoMedics aims to make salon-quality hair care accessible to everyone.
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