SEEN, a haircare brand created by Harvard-trained dermatologist Dr. Iris Rubin, has successfully raised $9 million in Series A funding. This investment will help SEEN grow as a science-driven and clinically proven beauty brand that caters to multiple billion-dollar markets. These include haircare, sensitive skin, acne, eczema, dry scalp, and hair thinning.
The funding round saw full subscription, attracting both existing and new strategic investors. Notable participants include Mitch Rales, Co-Founder of Danaher Corporation; Feroz Dewan, leading the Somerville SPV; Sator Grove Holdings, a permanent capital investor; and George Mrkonic, a Board Director at Ulta Beauty, Inc. SEEN also received early financial backing from distinguished Harvard dermatologists, such as Dr. Rox Anderson of Harvard/Massachusetts General Hospital.
“This is another significant milestone for SEEN,” stated Dr. Iris Rubin, Co-Founder of the brand. “A majority of adults in the U.S. describe their skin as sensitive. Additionally, over 100 million Americans experience acne, eczema, dry scalp, and hair shedding, which can worsen with irritating and allergenic ingredients found in many hair products. Our goal is to help people feel confident by providing salon-quality hair formulations that are also skin-friendly.”
Greg Maged, Co-Founder of SEEN, added, “Our Series A funding will enable us to focus on innovation, expand our professional sampling to 10,000 dermatology practices in 2025, and grow our retail presence. Since our launch, we have achieved a remarkable 100% compounded annual growth rate and consistently surpass Ulta’s sales projections for our brand.”
SEEN is at the forefront of the “skinification” trend in hair care, merging luxury haircare with skincare. The brand’s success stems from Dr. Rubin’s important realization that hair products can clog pores and irritate the skin, leading to conditions like acne and eczema. After experiencing breakouts for years, Dr. Rubin discovered her haircare products were to blame. After four years of development, SEEN launched in 2019 with three core products and has since expanded to a full range of haircare and styling products.
Investor George Mrkonic expressed his excitement about SEEN, saying, “I am thrilled to invest in SEEN, which is establishing a new standard for performance hair care. The brand applies skin science to haircare, representing the kind of innovation that excites Ulta.”
Mitch Rales, another investor in SEEN, commented, “When we consider investing in a brand, we look for companies with large market potential, strong margins, and unique consumer benefits. We also seek leadership that is smart, agile, and passionate about excellence. SEEN possesses all these qualities.”
SEEN has gained significant support in the dermatology community, applying rigorous skin science and testing to its products. The brand’s Epidermal Rebalancing Technology utilizes effective, skin-friendly ingredients to create hair and body products that promote stronger, smoother hair and healthier-looking skin. SEEN has received five patents, accumulated over 7,000 five-star reviews, and earned numerous beauty awards, including the National Eczema Association’s Seal of Acceptance for its fragrance-free line. SEEN products are available nationwide at HelloSeen.com, ULTA, Amazon, Dermstore, and SkinStore.
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