Carolyn Aronson, the CEO of It’s a 10 Haircare, is introducing a new brand aimed at making luxury hair care more accessible. The brand, named Cloud, will launch its Nourishing and Volumizing collection in 2025.
Cloud’s products are crafted with vegan, gluten-free, and paraben-free ingredients. They also do not contain SLS or SLES.
“Cloud is more than just a new brand; it reflects my lifelong passion for helping people feel confident in their appearance. After years of listening to our customers and understanding their challenges, I wanted to create a line that offers the same high-quality results we’re known for at It’s a 10 but at a price everyone can afford. I am thrilled to introduce Cloud and help more people enjoy healthy, beautiful hair,” said Aronson.
The Nourishing collection will include four products designed to cleanse, condition, style, and moisturize hair. These products aim to keep hair smooth and protect it from damage, frizz, and humidity.
The Volumizing line is tailored for short or fine hair, featuring items that enhance life, body, volume, and shine.
Starting in January 2025, all Cloud products will be available at over 2,500 CVS Pharmacy locations and 1,000 Walmart stores, each priced at $11.99.
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