Fenty Hair, the new haircare line by Rihanna, will be available exclusively at all 700 Sephora stores beginning September 3. This launch marks a significant expansion of Rihanna’s brand into haircare.
The collection includes nine styling and reparative products, three kits, and the Sidestick 3-in-1 Edge Styling Tool.
Jennifer Lucchese, Vice President of Hair Care Merchandising at Sephora, expressed enthusiasm about the partnership: “We’re thrilled to expand our collaboration with Fenty Beauty and be the exclusive retailer for Fenty Hair. This launch brings high-powered, innovative formulas that support hair health and styling for all hair types. We are excited to add Fenty Hair to our offerings and continue providing our clients with the best in clean and effective hair care.”
Subscribers to the Sephora app will get an exclusive preview of the line, including a mini-size version of The Maintenance Crew Set, starting September 1.
Rihanna shared her excitement about the launch: “I’m really excited to bring Fenty Hair to Sephora so that everyone can experience it. Fenty Hair strengthens and improves the health of your hair, making any style achievable.”
To celebrate the launch, Sephora will host in-store events on September 7 and 8 at select locations. The events will feature on-site hair stylists, product sampling, and gifts with purchases.