Beyoncé continues to demonstrate her versatility, excelling in singing, songwriting, and business. Following the successful launch of her haircare brand earlier this year, she is now venturing into the world of spirits with her new whiskey brand, SIR DAVIS.
On Monday, Beyoncé’s media site featured a press folder labeled SIR DAVIS, revealing a bottle of dark liquor adorned with a horse emblem. Internet users quickly identified SIR DAVIS as a whiskey and rye whiskey blend, finished and bottled in Texas. A fan account on X (formerly Twitter) shared a photo of a SIR DAVIS bottle at a tasting event, confirming the new venture.
This latest business move marks Beyoncé’s continued expansion beyond the entertainment industry. Her entrepreneurial success is reflected in her other ventures:
Parkwood Entertainment
Founded in 2010 by Beyoncé, Parkwood Entertainment started as a production unit in 2008. The company has been involved in the release of Beyoncé’s self-titled visual album and her acclaimed album, Lemonade.
Ivy Park
In 2016, Beyoncé launched Ivy Park, an athleisure clothing line. A collaboration with Adidas in 2019 resulted in a range of apparel and footwear. However, the partnership ended in 2023.
Cé Noir
Beyoncé introduced her perfume line, Cé Noir, in October 2023. Inspired by her Renaissance tour, the fragrance features notes of clementine, golden honey, rose, jasmine, and golden amber.
Cécred
Earlier this year, Beyoncé debuted Cécred, her haircare range inspired by global hair rituals. The collection includes essential products such as clarifying shampoos and nourishing hair oil, and has received positive reviews from beauty critics.
Fans eagerly anticipate the success of Beyoncé’s new whiskey brand, hoping it will achieve the same level of success as her previous ventures.