The Twin Cities Hair and Beauty Expo made a return to the metro area this year, underscoring Minnesota’s push toward a more inclusive haircare industry that embraces all cultural backgrounds.
In late May, Governor Walz signed new legislation requiring cosmetology students to be trained in working with textured hair before obtaining their licenses. This move addresses a significant gap in the industry, where a shortage of stylists skilled in natural hair care affects Black and Brown communities seeking adequate hair services. The new law aims to ensure that everyone has access to the hair care options they need.
The expo celebrated the innovation of Black hair stylists and barbers, honoring the culture and creativity associated with their craft.
Tracy Smith, a recent Minnesota resident, expressed her commitment to maintaining her hair. “I want to make sure I take care of my crown,” she said. “It’s your crown. We were gifted with this.”
Despite these efforts, some people still find it challenging to locate stylists qualified to handle their hair textures in Minnesota. “Finding a stylist who can handle my hair texture is incredibly stressful,” Smith noted. “My hair is everything to me. Without proper care, it’s not good.”
The new state law aims to alleviate these issues by ensuring that all cosmetology students are trained in working with various hair types and textures, thus promoting a more inclusive beauty industry.
“It’s surprising that in 2024, we’re just now addressing this,” said Wilson. He emphasized that the Black community often has to learn how to care for their hair on their own due to the limited number of trained stylists. “Hair is not just hair. It’s about our identity and self-esteem,” Wilson added.
Minnesota is now the third state in the U.S. to implement laws aimed at fostering a more inclusive beauty industry.