Bella Hadid, the fashion maven, has once again redefined the boundaries of style in a daring and futuristic turn for the fall 2023 Heaven by Marc Jacobs campaign. In a striking departure from convention, she seamlessly morphs into an AI-inspired cyborg, captivating audiences with her bold choices.
In this captivating campaign, Bella Hadid adopts the guise of a cybernetic being, donning a striking bald head, metallic accessories, and the iconic Kiki boots from the brand. In one mesmerizing image, she graces us with her presence while wearing the Network silver ear cuff, accompanied by a lengthy, silver tendril emerging from the nape of her neck. Another shot showcases Hadid draped in a metallic ensemble, replete with breast and arm plates reminiscent of a futuristic suit of armor. This ensemble hints at a half-constructed robotic version of the real-life Hadid.
Throughout the campaign, we are treated to a captivating series of images that blur the lines between humanity and artificial intelligence. In one frame, the unmistakably human Hadid, adorned in Earthly attire and boasting her full head of hair, stands on the brink of an intimate moment with a robot companion. In another, she casts a discerning gaze upon a mannequin that uncannily mimics her own likeness.
The overarching aesthetic exudes a distinct 1995 “Hackers” vibe, a nostalgia-inducing nod to the era of colorful, see-through landline phones and Tamagotchis. It’s a captivating blend of retro-futurism that invokes a sense of curiosity and fascination.
While Bella Hadid’s transformative appearance in this campaign may lead one to believe she has embraced a hairless look, Vogue has clarified that her natural brown locks remain untouched. However, the visual impact of these images is undeniable, highlighting her remarkable bone structure and inviting speculation about the potential for others, like Julia Fox, to draw inspiration from this futuristic robotic fashion statement.